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5 Tips For Starting Your Business

Next year, next year, and you can’t get that business idea of ??yours out of the paper? Because I’m here to help! In this article, I tell you some of the strategies I adopted to put my ideas into practice and get out of that eternal planning phase. Come on?

1. Done is better than perfect

You’ve heard this cliché before, I know. But it’s a cliché for a reason: many, many people fail to start their business because they always feel that something is missing. I’ll tell you a secret: it will always be missing. In fact, it’s doing, making mistakes and learning that you improve your ideas – it’s almost impossible for you to come up with something 100% round without being in the market.

There is even a term in the startup world that is the Minimum Viable Product (or minimum viable product), the simplest version of a product that can be launched with minimal effort and development.

Your business does not need to be technology for you to think about the minimum necessary for you to enter the market without frustrating your potential customers. Then, with the business running, you will improve!

2. Seek strategic partners

It is common that, when starting a business, we think that we have to do everything alone. Since the objective is to reduce costs, there is nothing better than getting hands-on and taking care of each step of the process yourself. Right? Wrong!

If your company depends 100% on you, it will only grow in proportion to the amount of hours you have available to dedicate to it. And worse: you can be very limited due to your own limitations as a professional.

What I advise is to look for partners (they can be partners, they can be occasional collaborations) who have skills you don’t have. If you can’t pay for the service and don’t want a member, offer something the other person needs in return. We all have something to offer!

The fact is: collaboration helps a lot to grow. The more you are open to receiving and offering help, the stronger your network will be. If you don’t know a lot of people in the market, attend events, start writing articles here, get in touch. This is going to have a lot more impact than being stuck at the computer studying that subject you hate and could, very well, delegate to someone better.

Oh, and an afterthought: join people who really complement. Partnering up with a college classmate who has the exact same skills and weaknesses you might not be so smart.

3. Have your own website or blog

With the boom in social networks, it is common to see companies or e-commerces that only exist on Instagram, for example. Sell ??by WhatsApp. This is a model that may work, but it cannot be the only one.

Having your own website or blog (relevant to show authority if you provide a service) gives credibility, conveys an image of professionalism and makes you less dependent on social media changes. Algorithms change all the time, and if it’s all your business, you’re riding a wave you have absolutely no control over.

Having “your own house”, as we say on the internet, is a relatively low investment and should be one of the first steps to make your business real. If something doesn’t exist on the internet, does it really exist? LOL

Today there are many very intuitive services to create your website, make layout, buy domain and even have your professional e-mail. Because, honestly, if someone contacts me asking for a quote on behalf of a company with an email “@gmail”, I don’t take it very seriously. If you accept a suggestion, take a look at the super practical and economical packages from Go Daddy , my partner there on Instagram .

4. Never stop studying

There are people who separate the “study and preparation” phase from the phase of putting the business into practice. Maybe in the past this idea even worked: study before and apply later. But today the world changes too fast and, rest assured, you can have all the knowledge in the world today, but if you don’t catch up, it might not be worth the slightest amount in a few months.

Especially when it comes to digital marketing. And, no matter what your business – if you need customers, you need digital marketing. Point. The good news is that there are several profiles, courses and professionals online that can help you keep up to date.

And, since we’re on the eve of Black Friday, here’s a tip: practically ALL infoproducts will be on sale at a considerable discount next week . It’s the hottest date of the year! If you’re looking for an online course to already dive into a topic this year, the time is now. In the next few days, I promise to share some findings with you here!

5. Don’t bet all your chips at once

After all this optimistic talk of “get your projects off the paper”, comes the all-important advice from the cautious entrepreneur: don’t dive headfirst into a new business without having a financial reserve or, at least, some other source of income that can hold the ends in case something goes wrong.

I’ve said it before and I insist: there is a wave on the internet to encourage entrepreneurship at any cost that is very dangerous. Perhaps motivated by the difficulty of getting a steady job, many people dive headlong into this world without some basic precautions.

Basic for me is: having an emergency reserve that will sustain you for at least 6 months. Of course you don’t need to wait for the reserve to start , you need to wait for the reserve to leave your current source of income. It’s an important difference!

I built up my financial reserve while working on my blog (which originated all my internet business) and keeping my CLT job. It took 6 years to balance everything, from 2012 to 2017. It’s not overnight, but I would never have been able to make a living from my company if I hadn’t started, back there, in the way I could.

And today, with so many businesses booming on the internet, that time can be much shorter than it was when I started. So put your ideas into practice!

I hope these tips have helped you think of ways to make your business viable for next year! And look, despite everyone’s eyes on 2021, the year is not over yet: take advantage of December to refine your planning, seek partners and study hard about your business.

That way, by the time you start your year’s resolutions in January, you’ll have your knife and cheese in your hand! And honestly? This phase of planning, drawing plans and goals and devising strategies is a delight. I’m excited for 2022! Is that you?


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Hi, my name’s Gina Long. I'm a successful businesswoman and love to stay healthy. I consider health and wealth to be an essential part of my makeup. In this blog, I talk about these things that are essential to me and hopefully my readers.

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